Official Press Release:
ERIK HASSLE RELEASES NEW VIDEO FOR LATEST SINGLE “MISSING YOU”
NEW ALBUM, ‘INNOCENCE LOST’– OUT NOW!
(RECORD COMPANY TEN/RCA RECORDS)
“INNOCENCE LOST” LP
Swedish soul-pop artist Erik Hassle today unveiled the video for “Missing You,” the emotionally-charged lead single taken from his new album, “Innocence Lost.” The clip sees a heartbroken Hassle, singing alone on a stage in an empty hall, the smoke and melancholy-drenched scene echoing the song’s sombre tone perfectly. Shot on location in Eskilstuna, Sweden, the video was directed by Alexander Dahl. Watch it now, on VEVO.
“Missing You” was produced by Grammy nominated John Hill (Jay Z, MIA, Charli XCX, Florence and the Machine) in Los Angeles. With its lush production, lithe guitar, and warm embrace, Erik weaves together a poignant and palpable tale of loss that’s as hypnotic as it is heartbreaking. “It comes from a real story of losing somebody way too early,” he explains. “I sang it one-and- a-half times, because I broke down on the second take. The lyrics speak for themselves.”
‘Innocence Lost’ was released on January 27th via Record Company Ten/RCA Records. The 12-track album includes the brand new single, “Missing You,” along with previously released singles “No Words,” “If Your Man Only Knew,” “Pathetic,” “Talk About It” and the album’s title track, “Innocence Lost.” The LP features special vocal guests, including fellow RCA Records artist Tinashe and Vic Mensa, plus various A-list producers including Eshraque “iSHi” Mughal (Tinie Tempah, Emeli Sandé), TV on The Radio’s Dave Sitek, with additional production from SOHN (Banks, Lana Del Rey), Oskar “Sikow” Engstroem (Giorgio Moroder, Kate Boy), Billboard (Britney Spears, Robyn), Gorgon City and Al Shux (Alicia Keys, Elliphant).
The result, Hassle delivers honest pure and powerful pop music that instantly connects with the listener. “I hope people can feel these songs were made in the moment when everything was the most acute and real,” he leaves off. “This is really me. I hope that comes through and it can mean something to someone else.”